The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
A bold new way to tackle tough business problems?even if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
