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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Why do advertising campaigns and new products often fail? Why do consumers feel that companies don’t understand their needs? Because marketers themselves don’t think deeply about consumers’ innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this “depth deficit” and find the universal drivers of human behavior so vital to a firm’s success.

Learning to See Creatively: Design, Color & Composition in Photography (Updated Edition) Almost everyone can “see” in the conventional sense, but developing photographic vision takes practice. Learning to See Creatively helps photographers visualize their work, and the world, in a whole new light.

Now totally rewritten, revised, and expanded, this best-selling guide takes a radical approach to creativity. It explains how it is not some gift only for the “chosen few” but actually a skill that can be learned and applied. Using inventive photos from his own stunning portfolio, author and veteran photographer Bryan Peterson deconstructs creativity for photographers. He details the basic techniques that went into not only taking a particular photo, but also provides insights on how to improve upon it—helping readers avoid the visual pitfalls and technical dead ends that can lead to dull, uninventive photographs.

This revised edition features the latest information on digital photography and digital imaging software, as well as an all-new section on color as a design element. Learning to See Creatively is the definitive reference for any photographers looking for a fresh perspective on their work.

* New edition of a best-selling title
* Updated to include digital
* All new artwork, and a totally revised and expanded text
* All-new section on color as a design element
* Written by one of Amphoto’s bestselling authors
Customer Review: Inspires me to get out and shoot
I first read Peterson’s Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera (Updated Edition), and while it’s filled with useful information, techniques, and photos, this one gets me much more excited and inspired to get out and shoot. Peterson’s enthusiasm for photography and teaching is obvious, and contagious. Once I got a basic handle of the technicals off photography, I find myself asking, “Okay, what do I shoot now?” Peterson’s book demonstrates that you can find compelling images all over the place.
Customer Review: Through the Looking Glass – of a Viewfinder!
Bryan Peterson’s book,Learning to See Creatively, is an extraordinary treasure trove of photographic techniques and tips. The book helps the photographer to step out of the regular view and discover a whole new angle on life, be it from below or above. The photos inside the book are awe-inspiring, and show Peterson for the photographic genius he is. There is so much to learn from this book, everyone should keep it as reference book. And Peterson does a great job of teaching without getting boring, keeping a sense of humor the whole time. I would recommend not only this book, but all of Peterson’s books, to any photographer who wants to improve his photos, no matter what skill level.

Passion on the Vine: A Memoir of Food, Wine, and Family in the Heart of Italy

As a young child in Naples, Italy, Sergio Esposito sat at his kitchen table observing the daily ritual of his large, loud family bonding over fresh local dishes and simple country wines. While devouring the rich bufala mozzarella, still sopping with milk and salt, and the platters of fresh prosciutto, sliced so thin he could see through it, he absorbed the profound relationship of food, wine, and family in Italian culture.
Growing up in Albany, New York, after emigrating there with his family, he always sat next to his uncle Aldo and sipped from his wineglass during their customary hours-long extended family feasts. Thus, from a very early age, Esposito came to associate wine with the warmth of family, the tastes of his mother’s cooking—and, above all, memories of his former life in Italy. When he was in his twenties, he headed for New York and undertook a career in wine, beginning a journey that would culminate in his founding of Italian Wine Merchants, now the leading Italian wine source in America. His career offered him the opportunity to make frequent trips back to Italy to find wine for his clients, to learn the traditions of Italian winemaking, and, in so doing, to rediscover the Italian way of life he’d left behind.
Passion on the Vine is Esposito’s intimate and evocative memoir of his colorful family life in Italy, his abrupt transition to life in America, and of his travels into the heart of Italy—its wine country—and the lives of those who inhabit it. The result is a remarkably engaging and entertaining wine/travel narrative replete with vivid portraits of seductive places—the world-famous cellars of Piedmont, the sweeping estates of Tuscany, the lush fields of Campania, the chilly hills of Friuli, the windy beaches of Le Marche; and of memorable people, diverse and vibrant wine artisans—from a disco-dancing vintner who bases his farming on the rhythm of the moon to an obsessive prince who destroys his vineyards before his death so that his grapes will never be used incorrectly.
Esposito’s luscious accounts of the wonderful food and wine that are so much a part of Italian life, and his poignant and often hilarious stories of his relationships with his family and Italian friends, make Passion on the Vine an utterly unique and enchanting work about Italy and its eternally seductive lifestyle.

ttyl (Talk to You Later-Internet Girls) The runaway bestseller now in paperback!