Archive for September, 2009
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Customer Review: I’m in love with Perfect Pitch
Jon Steel is a fine writer and a brilliant salesman. If you read this and make notations carefully you will realize in it how to be a better ad writer, a better sales-person, and a better speaker, lecturer, or teacher. You’ll also hear from a thinking man, “Wake up and use the brains God gave you!” Thank you and thank you again Jon Steel for a wonderful book. I would be honored to work with you. Everyone in the ad, sales, and promotion business should buy this book, and make an hour of leisure time every day for a while to read it, think through it, and make margin notes. The secrets of changing your own work (and income) from mediocrity to excellence are hidden here.
Customer Review: Creative Thinkerer
It’s a hard book to pigeonhole, as you can tell from the other reviews. It’s quite applicable to people in agency life, but it’s by no means an ad-person’s book. If your life involves coming up with creative ideas and convincing other people to buy into them, it’s very worth your time. Yeah, there are some tangents, most are diversions to make a point. Every 10-15 pages I tagged things I want to return to later to put to use. Lots of good thought-starters about what to do (and perhaps more importantly what to leave out) to get people excited about your ideas.
World Religions in America: An Introduction (3rd Edition)
World Religions in America: An Introduction (3rd Edition) In this, the third edition of Jacob Neusner’s basic, accessible, and proven guide to the world’s religions as they are practiced in America, new chapters explore the Church of Scientology, Nature Religions, and the Bahai faith. In addition, the chapter on Islam in America has been expanded.
Each chapter includes study questions, essay topics, and suggestions for further reading. Contributers include Sam Gill, Martin Marty, Peter Paris, Andrew Greeley, Justo Gonzalez, Jaroslav Pelikan, Gerald Larson, Malcolm Eckel, Robert Ellwood, John Esposito, Dell deChant, Danny Jorgensen, Mike McMullen, Elizabeth Fox-Genovese, and William Scott Green.
Customer Review: World Religions book is very concise
The book covers all the right religions.
It is short and sweet on each chapter.
THere are good questions, and referal data to find additional info on the chapter’s topic.
Java All-In-One Desk Reference For Dummies (For Dummies (Computers))
Java All-In-One Desk Reference For Dummies (For Dummies (Computers)) Nine minibooks filling more than 800 pages provide the world’s five million-plus Java developers with a basic all-in-one programming reference Covers the recent release of the Java 2 Platform Standard Edition 5.0 and the new J2SE Development Kit 5.0 Starts with beginner topics including getting started with Java, using the Java development platform, and Web programming Expands into more advanced Java fundamentals such as object-oriented programming, working with arrays and collections, and creating user interfaces with Swing
Customer Review: Buy it, Buy it, Buy it
By far the best intro to Java I have ever encountered, detailed explanations of java programming concepts, followed by example code. Written in the tongue-in-cheek humor typical of Dummies books, even after becoming a highly experienced java programmer, you’ll always keep this book within an arm’s length of your computer.
Customer Review: don’t waste your time
when i took c programming, i tried the all in one desk reference for c. it was a godsend. so when i took java a semester later, i eagerly bought this book hoping it would work the same miracles. it did not. it doesn’t focus so much on the OOP aspects of java, and frankly is very confusing. i was quite dissapointed.
