Archive for March, 2008

Mistaken Identity: Two Families, One Survivor, Unwavering Hope (Hardcover)

Mistaken Identity: Two Families, One Survivor, Unwavering HopeMeet Laura Van Ryn and Whitney Cerak: one buried under the wrong name, one in a coma and being cared for by the wrong family.

This shocking case of mistaken identity stunned the country and made national news. Would it destroy a family? Shatter their faith? Push two families into bitterness, resentment, and guilt?

Read this unprecedented story of two traumatized families who describe their ordeal and explore the bond sustaining and uniting them as they deal with their bizarre reversal of life lost and life found.

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

The Back of the Napkin: Solving Problems and Selling Ideas with PicturesA bold new way to tackle tough business problems?even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

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Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.